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Privacy Policy

This privacy policy explains what personal information is collected through Acid Road Apparel’s website, how that information is used, to whom it's disclosed, and how it's safeguarded. Unless indicated otherwise, this policy applies only to personal information collected through the Web site. "Personal information" means your identifying information (like name, home address, and email address), and your purchase history (like tastes and preferences) if coupled with your identifying information. We refer to Acid Road Apparel as "we," "us," or "our" throughout this privacy policy.

What personal information is collected and how is it used?

1.  Information You Directly Provide through our Site

We collect personal information directly from you through the ordering process. This information includes, but is not limited to, name, address, phone number, email address, personal preferences, credit card number, purchase and ordering information, demographical information, responses to survey questions and sizing information. 
This information is collected when you check out and place your order. 
We use personal information to do things like: 
• process your online orders;
• provide customer service, whether it's responding to a request or following up on an order;
• improve our website, improve the manner in which offers are made on our website, improve purchase decisions of our visitors and the interactions visitors have with our website;

2.  Information We Observe or Collect through Technology


When you visit this Web site, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn't contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.


To better understand what you do while on this Web site, we use cookies. A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps us analyze web traffic and lets you know when you visit a particular site. Cookies allow your web experience to be tailored to you as an individual by responding to your needs, like and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages of our website are being viewed. We run this information through Google Analytics to track traffic through our site. This helps us improve our site and provide better customer service by enabling us to monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or any information about you. You can choose to accept or decline cookies; most web browsers automatically accept cookies, but you can modify your browser settings to decline if you prefer. Your information is only used for statistical analysis purposes and then removed from the system.

What choices do you have over how your information is used?


You may remove yourself from the Acid Road Apparel email list by following the removal instructions located at the bottom of each commercial email. Opting out of any of these emails will not stop operational or transactional messages such as password-reset or account related information from the brand or line of business in question.


You may always choose to block cookies or even clear cookies from your computer. Simply follow your browser's instructions on how to block and clear cookies. Please consider the consequences of blocking or clearing cookies. Many websites, including ours, rely on their cookies to provide you with services or features that you have requested or expect.

How do you update your personal information?

We prefer to keep your personal information accurate and up-to-date. You may update or modify your billing- and shipping-related information, and other account information, by logging onto our site.

How do we secure your information on our site?

Our website has the following types of security measures: real-time application security monitoring, continuous security assessment, limited access data-centers, firewall technology to block malicious bots and attackers, secure-socket-layer (SSL), or Transport Layer Security (TLS), certificate authentication. SSL/TLS is encryption technology that provides security for information that's transmitted between a web server and a browser (Internet Explorer, Mozilla Firefox, and Google Chrome) so that all data remain private over the Internet. While we implement the above security measures on our site, you should be aware that 100% security is not always possible.

When was this policy last updated?

This Privacy Statement is effective August 27, 2018. Our privacy policy will be updated from time to time so please check back frequently.